Scripting

The process begins with the story you need to tell.We'll work with you to develop a script for your video.

The three basic types of video are:

  • No Voiceover. Imaging and titles tell the story
  • Voiceover. The story is told by without the person appearing on screen.
  • Hosted. Model or models talk and appear on screen "hosting" the story. This may be done by a representative of the subject organization or by a paid model.

It is extremely important that the script reflect exactly YOUR story, the way you want to present it, and we'll work with you til we get it right.

 

 
Storyboards

Once the script is agreed upon, we develop your video storyboard which are simply the script broken down into a shot by shot program for the production.

Drawings or photos are synched with the script to represent what the final video will look like. This includes timing, camera angles, lighting and sound requirements for each shot.

While this step adds to the pre-production planning time, it save time and money in the long run

 

 
The Shoot/Production

Now things are starting to take shape. Working with the storyboards, our shoot team will capture tape and sound.

During this stage the pre-production planning allows the crew to work most efficiently - many shot are made out of sequence as to the way they will be finally assembled.

For instance one staging  may be used multiple times with different people on camera, so all shots requiring that setup are filmed together.

The production assistant's job is to be sure that all shots are "in the can" before we break down.

Generally speaking you can count on about an hour of production time for each finished minute of tape. With onscreen talent, it can take even longer.

 

 
Post Production

With all the pieces in hand, now the video editor can begin assembling to story, matching shots to the storyboard.

It is during this phase that any animations, diagrams and still shots are added and synched with sound and story.

The first pass or "rough cut" will give the client a first look at what the video will look like.

Finally, titles are added.

Once reviewed by the client, a final cut is prepared for approval.

 
 

 
Deliverables

Now the video is complete and since it has been totally shot and edited as High Definition (HD) the highest quality option for output is HD.

  • High Definition. Video can be burned to a Bluray DVD or encoded to a computer file playable on a PC connected to an HD  monitor (1920x1080) for display purposes. This is the highest quality possible .
  • DVD. Good quality but basically Standard Definition video (720x468)
  • Internet Delivery. The video is encoded for "streaming" delivery. Recent advances in encoding make it possible to deliver a good quality 600x338 pixel (16:9 wide angle ratio) image. see sample